Lycored, industry leaders in cultivating wellness at the forefront of the ingestible skincare market, launched a video to support its latest body of skin health research supporting LycodermTM. The video is the beginning of something beautiful, seeking to change how people define and see beauty in themselves, drawing on their own experiences instead of glossy images. The video goes beyond “skin deep” and invites you to join them in changing the conversation, breaking beauty out of its proverbial box.

By challenging the idea of beauty and highlighting the notion that beauty comes from within, the video looks at how skin health starts on the inside, and when we feel beautiful from the inside it shows, creating an emotional connection to ingestible skincare.