The channel will showcase movies across genres such as Action, Drama, Comedy, Romance, Mythology and many more. With the launch of COLORS Gujarati Cinema, the network aims to promote Gujarati culture, heritage and splendor and familiarize its viewers with Gujarati stories and folklores.
The network is planning a 360-degree marketing campaign across pre-launch, launch and sustenance phases. The state will see major print and radio campaigns across all major publications and stations. Marketing campaign will be headlined by an industry-first RAP anthem which has been shot with popular Gujarati actor Jimit Trivedi to capture the pulse of the youth.
An OOH campaign across 23 major towns of Gujarat and a television campaign across COLORS Gujarati and the market’s top non-network channels will see an ad blitzkrieg with 1000 spots aired. In a marketing tie-up that brings unprecedented scale to the launch, COLORS Gujarati Cinema will run an in-theatre campaign that will launch with Salman Khan’s upcoming Bharat.