– Astro Malaysia Holdings Bhd announced it has entered into a strategic partnership with iQIYI, a market leading online entertainment service in China. Under the partnership, Astro has the exclusive rights to deliver iQIYI content on TV, On Demand and OTT in Malaysia including the world’s first iQIYI branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro will also take the lead in customer acquisition, marketing and media sales.