NENT Group to show W Series motor racing

Nordic Entertainment Group (NENT Group) has secured the exclusive Nordic media rights to W Series, the world’s first all women motor racing championship. Every race from the 2019 W Series season will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races broadcast on NENT Group’s free-TV channels.

  • NENT Group acquires exclusive Nordic rights to world’s first all women motor racing championship
  • W Series is the latest addition to NENT Group’s unrivalled motorsports portfolio, which includes Formula 1 and IndyCar
  • NENT Group shows more than 50,000 hours of the world’s best live sporting action every year

Nordic Entertainment Group (NENT Group) has secured the exclusive Nordic media rights to W Series, the world’s first all women motor racing championship. Every race from the 2019 W Series season will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races broadcast on NENT Group’s free-TV channels.

Finland’s Emma Kimiläinen is one of 18 drivers (and two reserves) from 13 countries competing for a $1.5 million prize pool in the first W Series season, which kicks into gear on 4 May at Germany’s famous Hockenheim circuit. The 2019 season will span six races at European tracks such as Assen and Brands Hatch, with an expanded 10 race season planned for 2020 covering Europe, the US, Australia and Singapore.

W Series drivers have extensive experience from competitions such as Formula 2, Formula 3, the GT4 European Series and Japan Formula 4, with the W Series championship intended to provide a bridge to Formula 1. All participants drive identical Tatuus Formula 3 cars with a 1.8 litre turbocharged engine, ensuring highly competitive races every time.

Emma Kimiläinen: “I’m really excited to have made the grid for W Series – it’s an incredible opportunity for me and all the drivers. I’ll be doing absolutely everything to win the series, and knowing that my family, friends and fans in Finland and the Nordics are watching gives me the support and strength to fight for the title.”



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