SINGAPORE – Opening the Casbaa OTT Conference on 21 March, Radha Rahman, Marketing Director, Asia, for Brightcove set the tone for the day from the start as she told delegates “The end game is to win the viewer over and over again. Consumers now have more choice so services need to be different. Viewers are more savvy and viewing habits have changed to include binge watching and increased mobile consumption”.

 

Topics covering trends in viewership, OTT content strategies, OTT security issues, distribution channels, regulatory practices, business models (both old & new), OTT content measurement, consumer payment options, success factors, and “big data” were also discussed at the full-day OTT Conference; part of the annual two-day OTT Summit.

 

The conference was designed to take a look at OTT content, business models, regulation and the latest tech. Delegates heard industry experts deliver opinions on issues pertinent to the industry and on how broadcasters, OTT players and telcos are shaping the future of TV.