This consistency in data format has begun to eliminate inaccuracies, create greater cohesion and enhance productivity among content buyers and sellers in the US$260bn^ film and TV industry. It is currently being used by major Hollywood studios and broadcasters. Over-the-Top (OTT) buyers, such as Netflix and Google recommend such standards to partner content providers.
Through their exclusive multi-year licence, Vuulr will promote awareness and adoption of EMA Asia industry standards via conferences, seminars, workshops and consultation. Members of EMA Asia will also receive certain member benefits and special rates for EMA conferences and events.