CANNES – More than 300 delegates from 40 countries came together at Esports BAR Cannes (February 12-14), the leading networking, knowledge-sharing and business event for companies operating in the international esports ecosystem. And over the three-day event, much attention was focused on how to reach out to non-endemic audiences.

Participants once again welcomed the guaranteed one-to-one business meeting format which was unveiled at the first edition of Esports BAR 2017 and which this year saw 128 companies involved and a total of 1,100 meetings take place.

Over three days, Esports BAR provided an international business platform for the expanding esports ecosystem, both endemic and non-endemic, with delegates representing leagues, tournaments, teams, publishers, media and brands among other sectors.

In addition, the inaugural Esports BAR Game Shakers, celebrated at a gala dinner February 13, recognised individuals and companies that have contributed to taking esports beyond its endemic fan base.