October 9, 2017
By Rachel Ho
Singapore – Animax, the region’s leading anime channel, announced a campaign with Waterway Point starring Animax’s popular characters, OO-Kun & Friends. The campaign marks the first of its kind for the channel, and comprises four original animated clips featuring Waterway Point’s exciting amenities including Happy Park, The Cove, Wonderland and Party Room. These clips will be available on Waterway Point’s Facebook page.
“OO-Kun and his friends have a strong affinity with millions of anime fans across the region. As a premier family destination in Singapore, Waterway Point, has tapped the power of Animax to engage new and existing visitors via customized, vibrant content that can seamlessly integrate into the shopping mall experience,” said Jacqueline Tok, Vice President, Media and Sponsorship Sales, Sony Pictures Television Networks, Asia.