Singapore – Leading independent distributor all3media international can announce the first local commission for new format Hit It from XTREME Media, the winning format at the inaugural ATF Formats Pitch. A local adaptation of Hit It has been commissioned for Mediacorp Suria, a leading free-to-air Malay channel in Singapore. Known locally as Hentam Sajalah (Hit It), the 8 x 1-hour series will be produced by Singapore-based XTREME Media, and will debut in February 2018 on Suria. Hit It sees two teams competing against each other in a series of comedic challenges that put a hilarious, high-pressure spin on sports.

The deal follows Hit It’s win at the all3media international-sponsored ATF Formats Pitch in 2016, the competition designed to discover innovative concepts for new and original non-scripted entertainment formats from the pan-Asian region – and which returns at this year’s ATF, again with all3media international as sponsor.

Hit It was selected as the winning format by a panel of industry-renowned judges, chaired by Sabrina Duguet, EVP Asia Pacific at all3media International, and won a prize worth S$20,000, and the opportunity to partner with all3media International in developing the format for pitching to global broadcasters.