Each quarter, TiVo seeks real consumer opinions to uncover key trends relevant to pay- TV providers, digital publishers and CE manufacturers. The 17th edition of TiVo’s quarterly video trends report (previously the Digitalsmiths Quarterly Video Trends Report), released today, includes insights on pay-TV vs. over-the-top (OTT) user experiences, live sporting event viewing via social media and more.

Based on a survey of more than 3,000 consumers in North America, the Q1 2017 Video Trends Report covers key quarter-over- quarter (q/q) and year-over-year (y/y) trends. TiVo enables pay-TV providers, digital publishers, and consumer electronics (CE) manufacturers to power personalised search, recommendations, carousels, and social and sports discovery, while gaining invaluable insights into these features through analytics. TiVo’s customers include Charter, DISH Network, DIRECTV, Sharp Electronics and other leading global pay-TV providers, broadcast networks and CE manufacturers.

Consumers’ genuine, unbiased perspectives and feedback drive continuous improvements to TiVo’s Seamless Discovery, the industry’s leading personalised content discovery platform, and Seamless Insight, a reporting tool that delivers the analytics necessary to optimise content discovery.

TiVo shares these findings for the same reason it uses them—in the hopes that video service providers leverage the information to improve and develop applications and features that will enhance the overall TV viewing experience offered today.

This survey has been conducted every quarter since 2012, enabling the company to track key trends in viewing habits, identify consumer opinion of pay-TV providers and monitor emerging technologies, streaming devices, TV Everywhere (TVE) apps and content discovery features, such as personalised recommendations.

Here are the summarised the key findings from this report that are relevant for Asia-Pacific.

A 48.9% of respondents with pay-TV service could potentially leave their current pay-TV providers in the next six months.

It’s important for pay-TV providers to understand respondents’ engagement levels with the channels offered to them, as well as respondents’ ability to find something to watch while navigating the pay-TV experience. According to Q1 2017 survey results:

34% of respondents are overwhelmed by the number of channels available to them, and this percentage has increased 3.9% over three years, and 4.9% over four years.

It’s important for pay-TV providers to understand respondents’ engagement levels with the channels offered to them, as well as respondents’ ability to find something to watch while navigating the pay-TV experience. According to Q1 2017 survey results:

 

On average, 83.5% of respondents watch 10 channels or fewer from their pay-TV service. Based on the 2.6% q/q decline in those who watch 11 or more channels, this report concludes that respondents are watching fewer channels.

 

Below is a breakdown of SVOD viewership trends in Q1 2017: