Singapore – NAGRA,a Kudelski Group company and the world’s leading independent provider of content protection and multiscreen television solutions, in partnership with MTM, a leading international research and strategy consultancy, published the final conclusions of the 2017 Pay-TV Innovation Forum. This global research programme examines the state of innovation in the pay-TV market and provides perspectives on the most attractive areas of opportunity for both service providers and content owners in Europe, Asia Pacific, Latin America and North America.

 

The 2017 programme highlights that the pay-TV industry is in a period of unprecedented global change, with many service providers facing a perfect storm of slowing growth, intensifying competition and business model disruption: 82 percent of executives agree that competition in the pay-TV industry is set to increase over the next five years, and 71 percent believe that service providers will struggle to grow their businesses during the same period.

 

The research also identifies three key disruptive challenges facing the industry worldwide: the proliferation of cheaper OTT services, changing consumer behaviour and demand, and the rise of content piracy, noting for example that  67 percent of executives agree that competition from subscription VOD services will have a negative impact on pay-TV, pushing down prices and increasing churn, and 66 percent agree that we will see a new wave of mobile-first services to cater to evolving consumer viewing habits.

 

Specifically on piracy, the research found that 50 percent of executives believe content piracy will lead to greater pressures on the industry over the next five years (up from 41 percent in 2016) with online streaming, peer-to-peer downloads and IPTV piracy cited as the most important forms of piracy affecting service providers and content owners today. The research goes further to examine actual revenue lost to pay-TV piracy, estimating that service providers could stand to gain $7 billion in unrealised pay-TV revenue annually, if at least one in four consumers of pirated pay-TV services would switch to a legitimate option. Additionally, 72 percent of pay-TV providers see the benefits of engaging in anti-piracy activities, combining technology, legal and enforcement action and consumer education, to bring tangible positive results.