The parameters of virtual reality are as limitless as people’s imaginations,’ comments John Cassy, Chief Executive, Factory 42. “Seeing the direction which these extraordinary artists take that creative freedom will be incredibly exciting, and we’re delighted to be involved in helping them to realise that vision.”


Philip Edgar-Jones, Director, Sky Arts says; “We’re delighted to be working with Factory 42, the Royal Academy of Arts and several world renowned artists on The Mystery of Creativity.  Sky Arts is all about exploring the possibilities and potential of the arts and I believe both the VR experiences and the behind the scenes documentary will be like nothing we’ve seen before.”


Amit Sood, Director of Google Arts and Culture says: “We are excited to collaborate with Factory 42, the Royal Academy of Arts and Jonathan Yeo Studio to capture Jonathan Yeo’s creative process as he creates a new sculptural artwork using Google’s Tilt Brush for this cutting edge RA exhibition, From Life.”


Tim Marlow, Artistic Director of the Royal Academy of Arts comments: “From Life is an experimental project that explores everything from artistic process to technological evolution and creative collaboration. I’m delighted that Factory 42 is helping to bring a landmark exhibition into being.”