London– Discovery Communications announces a series of senior executive hires and new roles as part of its rapidly transforming international digital media business. Francis Keeling, a leading digital music executive is joining Discovery as Senior Vice President, International Digital. Jay Trinidad, currently running Discovery Northern Asia, takes on the additional role of Managing Director, Digital Ventures, and Eugene Huang, is appointed to the role of Senior Vice President, Product and Technology. All three roles report directly to Michael Lang, President, International Development & Digital.
In his role as SVP, International Digital, Francis Keeling will be charged with creating new partnerships and business opportunities for Discovery to bring its content to consumers across every screen and service. This includes an active role in Discovery’s OTT initiatives, including the recently announced digital video joint venture in Germany with market leader ProSieben. Keeling also will help develop and launch new digital products tailored to meet the demands of Discovery’s superfans across numerous content genres. He will be based in London.
Keeling was most recently the Global Head of Licensing at Spotify where he defined and implemented a new licensing strategy for the world’s leading digital music service. Prior to Spotify, Keeling spent ten years at Universal Music Group, the world’s biggest record company where, as the Global Head of Digital, he managed the transition from physical music sales to new digital formats including digital downloads, streaming and subscriptions.
Lang said: “Francis is an outstanding digital executive who helped transform the music industry when its business model was disrupted by technological change. He also comes to us from Spotify, a company we respect tremendously, with a proven track record of serving digital consumer needs. We’re all excited that Francis is bringing these experiences and strong digital and consumer insights to Discovery.”