Linfield Ng, Director, NBCUniversal International Formats comments“It is great to be partnering with Zense Entertainment. Singer Auction is an innovative new format, which has proven itself to be a ratings smash in Thailand. With high tension and entertainment at its core, the show is the perfect fit for the international primetime schedule and we have no doubt it will resonate with audiences across the globe.”

Mr Varavuth, CEO & Chairman, Zense Entertainment comments “We are delighted with the successful co-development of Singer Auction with NBCUniversal International Formats.  In Thailand, the format has proven a real success given its unique auction structure and fun-filled bidding wars and I am sure it will become a primetime hit.”