ABS-CBN Corporation recently appointed Ma. Cecilia “Macie” Imperial as officer-in-charge (OIC) for its program acquisitions and international sales and distribution businesses concurrent to her role as the company’s Program Acquisitions Head for pay TV.

Imperial, who has been with ABS-CBN for 17 years, was first engaged in 2000 to acquire content for theatrical release under then ABS-CBN subsidiary Sky Films. She was assigned program acquisitions head in 2007 where she led contract negotiations and deals of acquired content for ABS-CBN’s cable and sports channels.