Singapore – Professional services organization EY has expanded its strength and deepened its capabilities in its Singapore-based Centers of Excellence (CoE) to provide innovative services in business transformation strategy, cyber security, analytics and manufacturing to companies in the Asia-Pacific region.
In March 2016, EY opened four new Centers of Excellence (CoEs). The Asia-Pacific Advisory Center; Asia-Pacific Center of Excellence for Analytics; Asia-Pacific Center of Excellence for Cyber Security; and Asia-Pacific Center of Excellence for Manufacturing collectively represent EY’s commitment to a multi-million dollar, multi-year investment in Singapore. To date, the CoEs have almost doubled their total headcount to about 180 professionals to provide integrated capabilities and industry insights to both global and regional multinational companies with large and complex Asia-Pacific-wide transformation projects.
Developing innovation capabilities including virtual reality for business applications
One of the innovations that the CoE has developed is around virtual reality. The virtual reality software allows users to immerse in an interactive, multi-sensory simulated rugby game environment. A virtual reality “coach” will analyze the rugby kick at the goal, to provide users with insights for their learning and performance improvement.
Mr. Jonathan Rees, EY Asean Advisory Digital Leader, Ernst & Young Advisory Pte. Ltd. elaborates how this new capability in the CoE can be applied to business and help clients address their opportunities and challenges:
“Virtual reality, along with augmented reality is a high-growth area with the potential to impact the entire value chain for our clients. We are exploring how our new capabilities in virtual reality can be applied across industries beyond sports, and to a variety of business contexts, such as prototyping, customer research, business process redesign, customer experience and remote training. For example, companies can achieve cost efficiencies and consistent experiences when deploying training across dispersed locations using virtual reality, such as in the aviation or marine industry, where real-life training can be expensive to execute.”
The virtual reality software comes after an exclusive app that EY has developed to give rugby fans an enhanced interactive digital experience. The app combines EY’s capabilities in digital and analytics to provide in-depth performance information gathered from individual players club and international level matches from the past two seasons.