Mumbai – Amazon Prime Video and Excel Media & Entertainment released the trailer of India’s first Amazon Original – Inside Edge. This move marks Prime Video India’s foray into creating original content for Indian audiences. Set to launch on July 10, Inside Edge is the first ever series from India that will be launched worldwide across 200+ countries and territories. Created by Karan Anshuman, Inside Edge, is a 10-episode series that combines the worlds of cricket and entertainment.
Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, said “Our 1st Original, Inside Edge is a landmark moment for Amazon Prime Video in India as we begin our journey of creating original shows. Our goal is to change the way Indian customers consume premium entertainment in India; and to change the way content creators create content for Indian and worldwide customers. For Amazon, this series will be the beginning of new, bold original content in India, made with leading Indian content creators, talent and writers.”
Farhan Akhtar, Excel Media & Entertainment said, “We are happy to collaborate with Amazon Prime Video, to bring to life content that is not confined. Inside Edge marks a great step, in an endeavor that we feel will revolutionize the entertainment industry. The scale at which Inside Edge is produced is tremendous and something India has not seen before.”
Ritesh Sidhwani, Excel Media & Entertainment added, “These are exciting times, not just for audiences but also for storytellers, artists, writers and filmmakers. For Excel Media & Entertainment, making this original series for Amazon gave us the opportunity to think freely in making a show for a global audience. Together, we are taking the first step towards creating history. Inside Edge is high drama, great production value and we’re certain that audiences are going to enjoy it as much as we enjoyed creating it.”
Added Karan Anshuman, “Inside Edge is the result of Amazon’s pioneering effort to bring back quality video content to the mainstream. The freedom afforded to me has been the most liberating experience as a director/creator. Creating a story that is as ambitious, unrestrained and of a quality no less than international standards that reaches out to new audiences is now possible, thanks to coming together of Amazon and Excel.”
Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, stand-up comedy, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios – all available in one location/service.
