Mumbai – One of the largest multiplex chain, Carnival Cinemas is set to revolutionise the film exhibition business with India’s first movie subscription based service MoviEcard: Haqq se dekho for silver screens. Available from May 22 across 60 select cities across India, this card is priced at Rs. 149/- for a period of 30 days. Patrons will be able to enjoy unlimited new releases in any Carnival Cinemas in those cities between Monday to Thursday.
In the last few years, the biggest of the films with bankable stars have seen only 2 to 4 per cent of the total population watching the film on the big screen. The ticket prices have compelled the majority to stay away from the big screen and await the premiere of their beloved movie stars’ films on television. The choice of watching a grandeur on 5-inch phone screen or satisfying the urge to see the latest movie’s pirated version may be available, but it can never replace the experience of the 70 mm screen.
With its visionary outlook, promoter and chairman of Carnival Group, Dr. Shrikant Bhasi led Cinema Chain – Carnival Cinemas, aims to ‘democratise movie viewing experience’ by making it accessible to all movie lovers across the country. The intent is to be able to offer month long cinema entertainment at the cost of a single movie ticket.
Speaking about this new product, Dr. Shrikant Bhasi, Founder and Chairman of Carnival Group said, “At Carnival Cinemas, MoviEcard fits in perfectly with our vision of making movies accessible to every Indian. Over the years we have noticed that while people would like to enjoy a great film at the nearest cinema theatre, the regular ticket prices have always acted as a deterrent. Our endeavor with this MoviEcard is to break the entry barrier and allow all our patrons to enjoy as many movies as they wish to watch at the cost of one movie tciket. In order to be able to give this benefit to patrons all over the country, we are increasing our footprint rapidly and aim to reach 1000 screens by 2018.”
Customers can purchase and renew the MoviEcard within no time either by logging onto www.moviecardindia.com or visiting the nearest Carnival Cinemas. One can also obtain the card by calling at toll free number 1800 102 5060 and mobile number +91 7710097900, Carnival’s helpline numbers. Bringing back the mesmerising feeling of watching a film on 70 mm screen, Carnival is steadfast in creating a gratifying ambience for the patrons.
So just grab your MoviEcard and enjoy the enthralling experience of watching latest movies of your favorite stars on the big screen enjoy diverse genre of films every month uninterrupted. Carnival Cinemas is currently present in Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Tamil Nadu, Maharashtra, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, Delhi NCR, West Bengal, Telengana, Uttarakhand and Chandigarh.