MTG has reinforced its unrivalled position as the pan-Nordic home of live football coverage by securing the Scandinavian media rights to the UEFA Champions League until 2021. MTG’s free-TV and Viasat channels, and Viaplay streaming service, will now show even more live football than any other service for years to come.

MTG is the only entertainment company in the world to have held the media rights to the world’s most prestigious club football competition since it was launched 25 years ago in 1992. The UEFA Champions League final is the single most watched annual sporting event worldwide and the media rights package for the tournament will be enlarged from 2018 to include 35% more media coverage – 46 time slots around 138 matches over 17 weeks. MTG has secured the rights on an exclusive basis in Sweden and Denmark, and has secured the rights to 108 of the games on an exclusive basis in Norway and will also show the rest of the games.

MTG’s football coverage in Scandinavia now includes the English FA Premier League, the UEFA Champions League, England’s FA Cup, Spain’s La Liga, Italy’s Serie A, France’s Ligue 1, Denmark’s Superliga, and the English League Cup and Championship. The coverage is shown on a combination of MTG’s free-TV channels, Viasat pay-TV channels and Viaplay streaming service, and rights differ between countries.

Peter Nørrelund, MTG EVP and CEO of MTG Sport, “Football is more popular than ever globally and Nordic fans’ enthusiasm is growing every year. We have higher ratings, more viewing and more followers, and we are able to reach bigger audiences in more ways than ever before. We have invested over the years to make sure we can deliver the best possible coverage of the Champions League games and all news around the tournament.

Our offering is now stronger and more complete than ever before – the best players, the best teams, the best broadcast quality, the best local commentary and the best studio discussion. The rights packages for the coming seasons now include more games than ever before, so we will be working hard to further enhance our coverage and bring this exciting action to as many fans as possible.”