Another prestigious keynote speaker will be uber-producer Ben Silverman, Chairman and co-CEO of Propagate Content. There will also be contributions from Pierre Cheung, Senior VP and General Manager at Viacom China, and William Tan, Managing Director of Endemol Shine China. The conference programme includes showcases on what the international market is looking for, coproducing with China, formats, animation, VR and branded entertainment, and case studies on investment challenges in the international marketplace.

The MIP China Hangzhou International Content Summit is the first television event organised by Reed MIDEM in the country, and underlines how television and entertainment content production is more than ever a cross-border industry today, calling for international partners who share a common creative vision.