Mumbai – Discovery Communications announces its plan to roll out Discovery JEET, a new entertainment channel across India, starting in late 2017. The new channel will be the flagship for the network’s ambitious investment into original local productions in India, super serving super fans and nurturing communities around a range of programme genres including true crime investigations, small-town heroes and gritty survival.

Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Targeting young male audiences, Discovery JEET will be a highly-charged entertainment channel, immersing viewers in a world where gripping stories, heroic characters and tales of achievement are the status quo.

Arthur Bastings, President & MD, Discovery Networks Asia Pacific, further elaborated on the importance of this evolutionary step, leveraging new ways to extend the reach and relevance of Discovery across the subcontinent. “The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. JEET is fun, relatable, and exciting and brings to life the captivating, real stories of India’s own in a manner never seen before!”