Cannes, France – ITV Studios and CJ E&M have agreed a co-development deal to create a brand new entertainment format for global exploitation. The creative collaboration will see ITV Studios and CJ E&M, Asia’s leading content and media company, produce the new series in their respective territories. CJ E&M will manage the distribution of the new format across Asia with ITV Studios Global Entertainment (ITVS GE) representing the show across all other regions.

Mike Beale, EVP of Global Development & Formats for ITV Studios, said, “This is the natural next step for our relationship with CJ E&M. By bringing together some of the creative minds and distribution strength from each of our businesses we’re making the very best of our respective expertise. We think this will lead to something really interesting and new for broadcasters all over the world. In fact, we’ve made significant progress and expect to launch the fruits of our creative collaboration to the international market at MIPCOM.”

Chul-Yeon Kim, SVP of Global Contents Strategy for CJ E&M, said, “We are thrilled to develop a whole new creative format for a global audience in collaboration with ITV Studios. The concept of the upcoming format will be fresh and venturous, something not tried before that will create an amazing experience and excite all viewers. We are looking forward to its launch and CJ E&M’s global expansion in making new footprints.” The deal was closed by Mike Beale and Hyeonza Hong, SVP Sales, Asia for ITVS GE and D.J. Lee. the president of Media Content Business and Chul-Yeon Kim for CJ E&M.