Hong Kong – Cartoon Network, the global kids brand and leading choice for the mobile-first generation of plurals, announced a holistic slate of content for the 2017-18 upfront season that will provide something new to fans every day, across a wide spectrum of platforms.
As one of the most immersive brands in Turner’s portfolio, Cartoon will deliver even greater content experiences that drive engagement across all screens and connects to the way their fans are consuming. Cartoon announced a new slate of content including six new series and seven returning hits, as well as more than 20 original mobile and console games.
Long acknowledged for being in the forefront of bringing together premium content, fan experiences and technology, Cartoon’s success extends beyond television screens into the digital and mobile space with a growing and diverse multiplatform portfolio.
Cartoon has amassed a robust digital and mobile portfolio of 44 apps, approaching nearly 150 million worldwide downloads. It has a roster of more than 400 free-to-play online games with the Game Creator franchise, generating more than 2 billion global game plays life to date. Cartoon’s Emmy winning flagship app will get an expansion to Chromecast later this year and at least nine more games being added to its slate, plus two integrated game consoles.
“As kids’ viewing habits have evolved, Cartoon Network has always been there with them,” said Christina Miller, President Cartoon Network-Adult Swim-Boomerang. “From their first experience with a Kids network website and video app; to their first series VR game; and most recently, their first app to use ACR, we are keeping our sole focus on them as they inspire us to re-imagine television.”
“Cartoon Network has cracked the code on how a leading media brand can engage with fans through true total consumption,” said Donna Speciale, President of Turner Ad Sales. “Whether it’s VOD or gaming, or everything in between, plurals are connecting with this brand globally in ways most media brands haven’t yet experienced. That presents an incredibly powerful opportunity for our advertising partners this Upfront.”