Cannes, France – Keshet International (KI) has licensed its explosive hit game show format BOOM! to Television and Production Exponents (TAPE) in The Philippines. The version will air on GMA Networks from Monday to Saturday. It will appear as a stripped segment in the hit TV variety series Eat Bulaga!, which is the longest-running lunch time variety show in the history of Filipino TV having been on air since 1979.

Gary Pudney, Head of Asia at Keshet International, said, “We’re thrilled to raise the KI flag in another new territory in Asia. BOOM! has proved its ability to hook audiences in Asia and all over the world and I am sure Filipino viewers will be just as engaged by its edge-of-seat drama and fun.”