Singapore – Akamai Technologies, Inc. announced the company has entered into an agreement to acquire SOASTA, a leader in Digital Performance Management. The acquisition is intended to give Akamai customers greater visibility into the business impact of their website and application optimisation strategies. The all-cash transaction is expected to close early in the second quarter.
Online businesses are well aware of the benefits of delivering exceptional digital experiences to their customers. Studies1 have shown that sites and applications need to be fast and reliable to maximise both consumer interaction and business outcomes. For example, nearly 10 percent of visitors will leave a site if response times increase by only one second and nearly 30 percent of visitors will not return to a slow site.
Traditionally, online businesses have found it challenging to generate a holistic view of website and application performance. Application logic and complexity are moving to the front-end (e.g. browsers, and native mobile applications), limiting the effectiveness of traditional Application Performance Management solutions that are more focused on monitoring IT infrastructure performance as opposed to the real-world experience of actual end users. Increasing investment in, and dependence on, third-party services introduces even greater complexity. SOASTA addresses these challenges with a unified platform for measurement, testing and analysis that delivers performance insights across both technology and business contexts.