Elif is a remarkable story and its success shows no signs of slowing down. Our clients are constantly telling me how thrilled they are with the series, generating ratings and share regularly 2 or 3 times their averages,” says Handan Özkubat, Head of international distributor Eccho Rights’ Istanbul Office. “It is a lower budget series but this has no effect on the quality of the story telling, which hits home with audiences in every territory it has aired.”

In Turkey, Elif celebrated its 500th episode on Monday, with Eccho Rights estimating a total of 650 commercial hours available by the end of the current run this summer. Elif tells the story of a young girl who is sent away to live on a farm by her mother. Elif’s father owns the farm, but neither father nor daughter knows that they are related. As time goes by, tensions rise and Elif finds herself in the middle of a family power struggle.