Hong Kong – Asia Satellite Telecommunications Company Limited (AsiaSat), Asia’s leading satellite operator, and global media solutions provider Globecast have reached an agreement to deliver international Turkish news platform TRT World in HD to viewers across the Asia-Pacific region via AsiaSat 7.
The deal expands TRT’s reach and strengthens its position in the Asian market. TRT World is owned by Turkish national public broadcaster TRT and is Turkey’s first English language international news platform, providing news coverage in English 24/7 from Istanbul. Globecast and TRT World chose AsiaSat 7 because of its extensive Asian coverage, international channel neighbourhood and excellent audience access.
AsiaSat 7 has a region-wide C-band footprint covering Asia, the Middle East, Australasia and Central Asia, as well as high-power Ku beams dedicated to serving East and South Asia. Globecast is providing TRT World with a global packaged service for the DTH distribution of the news platform including worldwide connectivity and uplink distribution services using its unique reach to access 10 satellites. Deputy Director General of TRT Ibrahim Eren states that it is important for TRT World to be available on AsiaSat.
Eren states, “AsiaSat is renowned for its advanced fleet of satellites and overall expertise in the business. Through their help, coupled with sophisticated technology from Globecast, we’re delighted to now expand TRT World to millions of viewers across Asia.” “It’s exciting that Globecast and TRT World chose us to expand TRT World’s reach in Asia. This deal is a testament to the quality service we deliver and market-leading knowledge we share not only to meet our clients’ needs but exceed their expectations from very early on,” commented Barrie Woolston, Chief Commercial Officer at AsiaSat.
“TRT World is an important broadcaster, and we’re delighted they chose Globecast to implement their market strategy in Asia. This gives us another opportunity to do what we do best — which is to make content distribution as simple and straightforward as possible,” commented Giorgio Giacomini, Managing Director MENA at Globecast.
