Paris – MIPTV 2017 will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR), through a top-flight keynote, a leadership summit, a full conference programme and dedicated exhibition area.

MIPTV’s new thrust into VR will be spearheaded by a keynote speech from Rikard Steiber, President of Viveport at HTC Vive. Steiber will discuss the different content plays that are growing the VR ecosystem. With Viveport, HTC has built a VR app store and content delivery platform that’s both consumer and enterprise-facing. The app store will soon be the first to introduce a subscription model for VR, helping consumers navigate through more than 1,000 pieces of content now available in the marketplace. Viveport recently launched a platform to distribute VR content globally into arcades and amusement centres, developing an important touch point for consumers to experience and adopt high-end VR. Steiber will also highlight how the variety of experiences being created for VR is emblematic of its potential to become the next mass-adopted medium.