India – The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a pioneering campaign to pitch communication as a force for good and battle the scourge of violence against women.

Explaining the thought behind the initiative, Raj Nayak, President, The Advertising Club said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public. To this end, we will be running a national search for a multi-media campaign that will aim to mitigate violence against women. I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign. We will fund the production of the wining campaign and launch it at GoaFest in April 2017.”