June – July 2017

Editor's Note

  • The secret’s out

    It’s no secret that every TV outlet, digital or otherwise, is looking for the next big drama. And audience demand for engaging, quality scripted programming has never been so high. Unique drama is a key selling point for online delivery brands as these platforms consolidate their positions in the market. But while digital platforms are hungry for great stories, there’s a desire for quality drama among the pay-TV channels and large free-to-air broadcasters as well, as nothing strengthens a TV brand, digital or otherwise, better than high-quality, compelling drama. A few years ago, Kevin Spacey-led series, House of Cards was hailed the game-changer, establishing a new route of distribution with an all-you-can-eat offering direct through Netflix. Honestly, there is a lot more demand out there for unique content, unique stories and unique dramas. Traditionally it was the business of big free-TV channels to commission drama. Now you have a lot more players in the market with digital streaming taking the lead. All OTT platforms – Netflix, HOOQ, iflix, Viu, Amazon, Hulu and more are also looking for original content as well. Where there use to be a few potential partners once, there are many more now, and in order to give their platform the right USP they need content that stands out and they need shows that are extraordinary. While there’s a lot of competition and demand for unique shows, there’s also a concern about funding. Operating in a fragmented market means that individual players cannot spend big league cash. That’s where co-production kicks in. To share your properties is important. AMC‘s worldwide hit Breaking Bad is a prime example of a series that has embraced traditional and emerging platforms, with Netflix making the final episodes available in many regions within hours of their original airing. After success on pay-TV and VOD, the drama headed for new international audiences with production under way of Metastasis, an adaptation aimed at Latin America and the US-Hispanic market. Already sold to Univision’s UniMas in the U.S., SPT and Teleset soon produced the full 62 episodes, adapted to run on Spanish speaking free-TV channels. Today, several OTT services are also airing dramas hours after its release in U.S., Korea or from any Asian country. The recent invasion of OTT in Asia has propelled the production of dramas to serve bridge-watching audience and stay ahead in competition. Dramas are a key component of OTT to keep the viewers within its space and entice them with more upcoming series.… Read More

The Edge

  • A Virtual Reality check for the TV industry

    Interest in virtual reality (VR) skyrocketed in 2016 with predictions of it being the first billion dollar year for this exciting technology. It is, therefore, not surprising that companies across every industry, especially those in the TV industry, are experimenting with VR. The question now is, how can players in the TV industry go beyond the hype and capture the growth opportunities presented by VR? By Stéphane Le Dreau, General Manager, South East Asia, NAGRA.… Read More

Features

  • More TV viewers in India than entire Europe

    Community watching is in the DNA, and this is across urban and rural India. Globally, the average daily TV viewing is 3 hours 14 minutes. In developed markets such as Europe and the Middle East, the daily TV viewing average is as high as 3 hours 54 minutes. As one of the fastest growing economies in the world, with rising disposable incomes, access to TV increasing and more and more channels coming up every day, India has an average daily viewing time of 3 hours 16 minutes. India has more than 800 channels today. This growth was all round: news, music, lifestyle, food, travel, science, fashion, movies, dramas, films and, of course, English entertainment channels. There has been no looking back since. Today, there are around 826 channels across various genres covering all regions of India. K. Dass reports.… Read More

  • Asian Satellite

    Some content providers are moving away from satellites in favour of OTT distribution. However, looking at Asia as a prime example, satellites still wins out in terms of its capability to provide coverage where fibre cannot reach or has not yet penetrated.… Read More

  • The Fight Against a New Breed of Pirates

    BroadcastAsia’s conference speaker, Pablo Argon, Senior Director Technical Strategy, TV Platforms, Media Solutions at Ericsson shares on the fight against IPTV piracy.… Read More

  • Local content drives traffic

    Across all platforms, local content still rules according to Craig Johnson, Managing Director-Media at Nielsen. But he also cautioned that brands are seated in the driver’s seat. My primary role is to comprehend today’s technology and examine how Nielsen could implement measurement services to broadcasters, OTT providers and pay-TV operators. At Nielsen we look at people, which is what we call the ‘watch-side’. So, our job is to unite ‘what people watch, what people buy’ and bring these information together statistically to provide data to advertisers and brand owners. K. Dass reports. … Read More

  • Global satellite feed

    STN has done it all in the satellite world. It offers end to end service solutions for all broadcasting and media requirements. STN’s range of expertise is diverse, enabling the company to facilitate single channel start-ups as well as transmit multiple toptier direct-to-home satellite platforms, while serving everything in between. STN’s CEO, Andrej Lovsin shares his vision with K. Dass.… Read More

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