Mumbai – Network18 Group has renamed its Hindi general news channel as News18 India. The channel unveiled a new brand identity, logo and tagline along with a refreshed on-air look. The new avatar of the channel has been revealed with the main objective to create a distinct position for itself in the Hindi General News category. The channel’s digital presence will also be revamped with the launch of a newly designed news18india.com.

Speaking on the re-launch, Avinash Kaul, President – Strategy, Product & Alliances – Network18, said, “We are not just rebranding the news channel, we are also putting into action an entire philosophy, a fresh approach focused on hard-hitting journalism. There is constant need to innovate and stay relevant in the rapidly changing news environment. Through this refresh initiative, we intend to capture the viewer’s interest and also ensure impact through our news stories. Today, the viewers are overloaded with choices and information. In the midst of all this clutter, we are trying to create differentiation and relevance for our viewers and are confident about the change that we are actioning.”

In the lead-up to the rebranding, the channel has strengthened its editorial team, introduced new anchors and launched new shows and formats. The refresh will build on this momentum with more impactful content, fresh packaging, and new studios adding to the experience being provided to the viewers.