This deal is the first time that The QYOU’s content has been made commercially available to consumers in Asia, marking a big step for the company’s global growth. The new deal follows the recent announcement of The QYOU partnering with China Entertainment Group for distribution in China.

Curt Marvis, President and Co-Founder of The QYOU add, “TATA Sky has retained its position at the forefront of subscription television entertainment in India for the last decade by constantly evolving both its technology and content. We are thrilled to have been chosen to add the rich and colourful world of premium online video to TATA Sky’s TV service, and hope this will be the first of many initiatives in the region that will give Indian viewers better access to made-for-web content.”