Greg Lipstone, Chief Executive Officer at all3media America said, “The first ATF Formats Pitch is already generating great interest in the region, and I’m honoured to be given the opportunity to select the top entries to proceed to the final event in December. Asia is home to a wealth of talent that has already produced some of the world’s most popular and successful formats, and I’m looking forward to ensuring that its best new format creators can secure this fantastic platform to showcase their ideas to the international market.” The squad for the star-spangled judges will includes high-profile connoisseur Greg Lipstone, the CEO of all3media America, Rachel Glaister, EVP of Press and Marketing at all3media International, who devised this competition with ATF organisers; Asif Zubairy, Commissioning Editor, Entertainment for ITV; and Deborah Sargeant, Chief Creative Officer, Second Star (Objective Media Group’s Factual Entertainment label).

The winner will receive a S$20,000 prize from all3media International, comprising a S$3,500 cash award and a consultancy package to the value of S$16,500, tailor made for the winner to develop their format, making it ready to pitch to broadcasters. all3media International will work with the winner to devise a bespoke package of consultancy advice and support, tailored to the specific pitch, and will arrange time with leading executives from within the all3media group of companies, as well as hours in areas of expertise such as marketing, writing a pitch document, a global view of format sales opportunities from all3media International’s format team, trailer and sizzle preparation, production budgeting, talent payments, PR and press, the global sales process – and editing.