MIPTV, Cannes- 108 Media announced 108 China, a joint venture with Viva Red, an integrated mobile application operator with world class technology and comprehensive business solutions.

Operating out of Hunan, 108 China will bring some of the best locally produced content from the Chinese market to global audience, and distribute some of the best diverse worldwide content into China, leveraging 108’s already established lines of distribution.

The joint venture provides Viva Red and 108 Media the opportunity to expand and service a new and vast market bringing thriving, unique content into a territory with an increasingly growing appetite for high quality viewing. 108 China is currently in negotiations to secure some key international formats.