CNN’s special series Road to ASEAN continues its journey to Singapore, which according to the World Bank is the easiest place to do business.
In the first story, CNN goes inside the leading online fashion retailer in the region, Zalora, examining all aspects of the business from the warehouse to the design team. Some analysts expect South-east Asia to become the world’s third-largest e-commerce market in just a few years. CNN finds out how the company tailors its strategy to succeed in the ASEAN market.
Next, CNN meets founder and CEO of homegrown Spa Esprit Group, Cynthia Chua. The entrepreneur is considered the woman with the golden touch; she’s behind everything from beauty salons to coffee houses to trendy restaurants.