Kuala Lumpur- Astro Malaysia Holdings Berhad (Astro) announced its results for the financial year ended 31 January 2016. Group revenue for the period increased 5% y-o-y, leading to a 7% rise in EBITDA, and an 18% increase in PATAMI.
With Astro and NJOI in 67% of Malaysian TV households, equivalent to a total customer base of 4.8million, the group’s reach and increased viewership and listenership share enables it to offer advertisers opportunities that will grow in scale and appeal.
This is reflected in Astro growing its share of TV Adex and Radex to 35% and 70% respectively.
Dato’ Rohana Rozhan, Chief Executive Officer of Astro said, “We are encouraged by our strong operational performance in FY16, driven by our comprehensive product and service offerings for all customer segments. We offer not only the breadth and depth of content but also a clearly differentiated offering with LIVE sports, fresh ‘Same Day’ TV hits from the US, UK, Hong Kong, China, India and Korea, as well as our very own vernacular signature IPs.”