Shanghai, China– Iris Xia, Deputy General Manager of Star China International Media Limited, announced the premiere of Star China’s hit, original singer/songwriter format, Sing My Song.

The highly rated format launched its first episode of season 3 on CCTV 3 on 29 January in China. The premiere earned CCTV 3 a rating of CSM 1.25 and 33.75 million web hits within 24 hours of its premiere episode. ITV Studios Global Entertainment is distributing the Chinese-created format worldwide and has licensed the show in Vietnam (S1) to Cat Tien Sa Media Group.