Launched as an annual property, MTV KICKSTART is a multi-platform initiative which will reach out to young aspiring entrepreneurs through multiple touch-points. The initiative will start with a massive outreach plan that will run through 52 weeks, reaching out to 300 colleges across the country and heavy media buzz across TV and Digital. MTV along with #StartUpIndia will be hosting Start-Up Festivals (2 day events) across tier 1 & 2 cities to allow youth to have a personal interaction with the top entrepreneurs and investors in the nation.