Hong Kong– Turner International Asia Pacific Limited announced the promotion of Mark Eyers to Senior Vice President. As Chief Content Officer, Eyers oversees every aspect of Turner’s Kids content business and portfolio of leading Kids brands across Asia Pacific including Cartoon Network, Boomerang, Toonami and POGO.

Based in Hong Kong, Eyers will focus on strengthening the planning process for these brands, identifying and developing fresh animation talent on local, regional and international level as well as opportunities to further develop and distribute hit properties and content franchises across the company’s multiple platforms. He will also be accountable for spearheading new channel development across the region.