Singapore – The second edition of the Singapore Media Festival (SMF) will run from 26 November to 6 December 2015, with a stronger line-up of events featuring a new constituent event “Digital Matters”. More than 17,000 are expected to attend the SMF, including members of the public and media professionals such as filmmakers, producers, programme buyers, digital content creators and celebrities.

SMF will bring together five constituent events this year: Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), ScreenSingapore (SS), Asian Television Awards (ATA) as well as the latest addition to the festival- Branded Ltd.’s Digital Matters. These events firmly establish the SMF as a key connector for global media players in Asia and beyond.

Singapore International Film Festival (SMF) will have a stronger focus on digital content this year. Recognising that digital content is the way forward to reach out to a global audience, SMF has included Branded Ltd.’s Digital Matters as one of its new constituent events. With a combined reach of almost 10 million subscribers, YouTube stars Alfie Deyes and Marcus Butler will be heading the cast at Digital Matters.

For SGIFF, the Festival will launch a new The Future of Cinema forum series, focusing this year on digital distribution. The forum will explore how independent filmmakers now have increased access to new platforms that allow them to premiere their works and reach wider audiences. Director of Audience Development and Content Operations at Vimeo, Peter Gerard (USA), heads the panel of speakers, along with filmmakers James Lee (Malaysia), Christian Lee and Jason Chan (Singapore). The forum will is moderated by Singapore filmmaker and SGIFF Board Member Tan Pin Pin.

Asia TV Forum & Market’s (ATF) pre-market conference will also be helmed by notable business leaders who will shed valuable insights on the Asian content industry including digital content trends and evolving business models in content creation and consumption.