Hong Kong– Tablet-wielding kids and families can plug into an unrivalled selection of animated fun with Boomerang’s new mobile app. Available throughout Southeast Asia and Australia, Boomerang Watch and Play is a free app with a twist – allowing users to simultaneously watch video from their favorite animated content and play games. With a simple rotation of the tablet, multi-taskers can also switch between the functions in full screen mode.

Complementing the app, Boomerang’s new-look websites also went online today with the creation of www.boomerang.asia for markets in Asia and www.boomerangtv.com.au for Australia. These sites will now be the official home for the channel’s games and video content and are fully responsive to mobile device viewing.