A Slice of Japanese Television

While TV programmes vary from station to station, some generalisations can be made. Most commercial television stations start between the hours of 4:00 am and 5:00 am every morning. Early morning hours are dominated by news programmes and they are replaced by late morning shows that target housewives. Drama and information programmes soon start to target the same age group. The “Golden Hour” of TV shows starts at 7:00pm to 9:00pm where TV stations pour the most resources.

Country Focus Inside Japan

Japanese television is a massive industry that has become a focal point in Japanese culture. Pop culture and worldwide interest in Japanese productions often stems from Japanese television with more than 95% of citizens having used the medium daily since 1985, with a steady decrease in the amount of time spent reading the newspaper in that same time (NHK Opinion Research, 2000).

Japan’s major TV networks include Nippon Television Network Corporation (NTV), Tokyo Broadcasting Systems (TBS), Fuji Television Network, TV Asahi Corporation, TV Tokyo Corporation, Japan Broadcasting Corporation (NHK), Asahi Broadcasting Corporation (ABC) and Yomiuri Telecasting Corporation (YTV).

According to Buddecomm, Japan is one of the world’s leading mobile telephone markets as well as to have developed one of the most advanced broadband environment in the world. It is the third largest broadband market in the world after the U.S. and China. With the continued strong uptake of FttH services, it is accompanied by an ongoing convergence between fixed line and mobile communications broadcasting.

Key Developments

WOWOW, Japanese premium pay-TV broadcaster, announced strategic changes relating to executive leadership roles within the company and divisional realignment designed to grow its business. WOWOW looks to enhance international business by continuing to pursue opportunities for international co-productions and creating content which could have a potential for worldwide business.

Saffron Digital and KDDI launched new and improved version of Video Pass. Designed and developed by Saffron Digital, KDDI’s premium video on demand service has been given a complete overhaul with a richer interface to give users a simpler and more visual experience across multiple devices.

NHK World TV launched a 24-Hour channel on U.N. In-House Network. Japan International Broadcasting, the distribution company of NHK’s international channels, announced a five-year partnership with the United Nations Headquarters (U.N.) in New York City which brings NHK World TV, the stand-alone, 24-hour, English-language television news and lifestyle network, to the U.N.’s In-House Network channel.

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