Beijing & Singapore– Viacom International Media Networks (VIMN) Asia announced that Pierre Cheung has been appointed Senior Vice President and General Manager of Viacom International Media Networks for Greater China, effective 24 September.

In this position, Cheung will be based in Beijing, and reports directly to Mark Whitehead, VIMN Asia’s Executive Vice President and Managing Director. He will oversee the management and operations of the Greater China office, across VIMN’s brands and business, while developing VIMN’s long-term strategic plan in China. Cheung will be working closely with Whitehead to seek out new opportunities and revenue streams that will bring VIMN’s presence in these key markets to the next level.