Eccho Rights has signed a new deal with Indonesian broadcaster SCTV for the Turkish drama Elif. Following extraordinary viewing figures for the first season, the broadcaster has ordered the second season of the daily drama.

SCTV started airing Elif at lunchtime at the end of March. The show quickly became number one in the timeslot, consistently scoring over 20% share compared with the channel average of 10%.

Fredrik af Malmborg, managing director at Eccho Rights, says, “When we sold Elif to Indonesia we were confident that the show would resonate well with audiences, but we didn’t expect quite how well. The amazing results for SCTV have sparked an acquisition battle in the region as competing broadcasters clamour to find the next Elif.”

The series has become a nationwide phenomenon in Indonesia and SCTV invited three cast members, including the young girl who plays Elif, to their annual party and thousands of fans showed up to the meet & greet event in Jakarta.

Eccho Rights has also secured deals on the show with OBN in Bosnia, Prava in Serbia, Kanal 5 in Macedonia and Netflix in the U.S. and UK.