“The over-use of plastic bags in territories across Asia is a growing concern given the negative impact it has on our land, waterways, marine life and oceans. Through our Picture This campaign, we want to remind viewers to think twice before using, and then quickly discarding, their plastic bags. Partnering with El Gamma Penumbra, who is known for their compelling environmental performances, was a natural choice and their inspiring storytelling for Picture This is sure to make a big difference,” says Hui Keng Ang, Senior Vice President and General Manager of Sony Pictures Television Networks, Asia.
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