Singapore– Sony Pictures Television Networks will launch a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues; it was announced today by Andy Kaplan, president, worldwide networks for Sony Pictures Television (SPT). The effort, titled Picture This, will utilize the channels’ storytelling expertise to engage viewers around environmental issues important to each market. Picture This will then combine these local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect our natural resources.
In Asia, SPT Networks, which includes leading channels Animax, AXN, Gem, ONE and Sony Channel will present a three minute on air spot encouraging viewers to reduce the use of plastic bags in their daily lives. To communicate the message, SPT Networks enlisted the support of El Gamma Penumbra, the mesmerizing shadow play group who won the first season of Asia’s Got Talent on AXN earlier this year.