Telstra has announced the rebrand of recently acquired business, Globecast Australia, to Telstra Broadcast Services, unveiling the new brand at the International Broadcasting Conference (IBC) in Amsterdam.
The move cements Telstra’s commitment to providing deeper capabilities in media services for customers in the broadcasting industry. Telstra Broadcast Services offers its global customer base media delivery over satellite platforms, including direct to home satellite transmission and IPTV managed services; IP streaming and encoding; satellite monitoring and disaster recovery. It has also developed live point-of-view miniature camera technology which is used extensively at sporting events through its Globecam business.
Martijn Blanken, Group Managing Director, Telstra Global Enterprise and Services, said, “Telstra Broadcast Services, formerly known as Globecast Australia, has built an enviable reputation ensuring its customers can deliver the quality content their users expect, quickly and effectively. When coupled with our extensive investment in Ooyala, our partnership with Akamai and our growing portfolio of specialised media products, our decision to rebrand and clearly define our media services division is a strong indication of the strategic importance of this industry to Telstra.”
Simon Farnsworth, now the Head of Telstra Broadcast Services, said, “The business name may have changed, but we remain focused on the exceptional delivery of content for our customers all over the world. As we continue to integrate with the wider Telstra team and take advantage of the many synergies across the business, we can offer our customers a broader range of bundled services, representing better value for their media investments.”
One of the first deals reached under the Telstra Broadcast Services name, has seen Network Ten renew a multi-year contract for its global content delivery via fibre.