Through their travels, the Emirates Globalistas in Be There explore fashion, food, music, adventure, extreme sports and local culture in different parts of the world and share their experiences through videos and photos they post on  Be There’s campaign elements include an overview video; a profile video for each Emirates Globalista introducing them to viewers; videos of NGC Key Experiences, showcasing the Globalistas’ experiences on their travel to different destinations; and Destination Creatives that call for viewers to share their own personal experiences of the featured cities.  Moreover, five different regional NGC websites will each have their own dedicated Be There page, detailing the campaign information. Viewers will also be invited to join the Emirates conversation using the hashtag #BeingThere.

Be There runs exclusively on NGC in the U.S., United Kingdom, Africa, Middle East, Southeast Asia, Australia and New Zealand, and India, promoting Emirates with compelling stories of human connection.