Munich − CLASSICA is honoured with the worldwide most important design-award PromaxBDA Global Excellence. The channel for classical music, currently broadcasted on five continents in 31 countries, achieved the award in gold in the category logo design on Thursday night in Los Angeles. In March, CLASSICA had already received the prestigious award in Gold for the best channel branding and in Silver for Best OnAir Ident campaign at European level.
The bda creative in Munich, created and designed the complete channel branding for the CLASSICA channel relaunch in May 2014.
Managing director of CLASSICA, Johannes Everding said, “Thanks to the award jury – and a special thanks to our agency bda creative in Munich and creative director Tim Finnamore. The international top award jury underlines with this award the special symbiosis of classical music and modern communications design for the brand CLASSICA.”
The PromaxBDA’s annual awards honour outstanding achievement, creativity and innovation in entertainment marketing and design. Gold, Silver and Bronze Awards were handed out in categories that honour everything from channel image spots, to voiceover work, to copywriting, to live event promotion. The Global Excellence award honors work from around the world – including the U.S. and Canada.