“Not only does the new-look channel now showcase the most talked-about TV shows and movies, we’ve also made sure that they air in Asia as close to their original US telecast as possible,” said Marianne Lee, Turner’s Vice President of Content – General Entertainment. “To cap it off, we’ve also created a stunning new environment that will simply captivate audiences and encourage them to ‘Get into It’.”

Warner TV programming comprises three pillars: Drama, Action and Comedy. The new branding has been created to match each genre, with drama programming wrapped in a wine-red color; action programming packaged with a stone-world look; and comedy programming packaged using a fun-and-bubbly blue. For key franchises such as Gotham and iZombie, the logo and packaging is customized even further.

Warner TV finished 2014 as Singapore’s No. 1 English Entertainment Package channel on pay-TV with a 19.3% category share, led the next channel by 44% in terms of ratings among Cable 4+. In the Philippines a new, dedicated feed for Warner TV has also launched, providing a programming line-up that is different and tailor-made for Filipino viewers while giving advertisers a more targeted advertising offering.